Authentic LickiMat® Boredom Buster for Dogs and Cats. Perfect for Pet Treats, Yogurt, Peanut Butter, Spreads, Raw Food, Liquid Food, Pet Food.  Slow Feeder, Healthy and Fun Alternative to a Slow Feed Bowl. Available in a Variety of Colours.

KEY BENEFITS:

• Recommended for both, Dogs & Cats – the LickiMat textured patterns are designed to please the tongues of both dogs and cats and to work with all manner of treats and foods, ranging from yogurt, peanut butter and all manner of spreadable treats to raw, wet, dry and liquid foods. The licking action enhances the sense of taste, allowing your pet to enjoy just a small amount of food.  LickiMats are also perfect for adding supplements and medications to treats.
• Reduces anxiety & boredom – Helps dogs and cats relax during storms, fireworks, grooming, or alone time.
• Supports oral health – Licking stimulates saliva, freshens breath, and promotes dental hygiene.
• Promotes healthier feeding – Slows eating to aid digestion and reduce bloating.
• Enrichment play – Keeps dogs engaged with a rewarding licking challenge.
• Versatile use – Works with spreads, wet food, raw meals, supplements, and treats.
• Whisker-friendly design – Low-profile mat reduces whisker stress during feeding.
• Alternative to feeding bowl  – the LickiMat is a perfect replacement for all cat bowls and there are a wide variety of designs and colours to suit your preferences.  The LickiMat is also a perfect dog bowl replacement for small and medium sized dog breeds.  You can serve raw, wet, dry and liquid food at the same time without making a mess.

For fun pet interaction, three designs are available:

• BUDDY: 
  

  With its criss-cross textured pattern, the Classic Buddy™ is ideal for spreading soft foods like yoghurt, purees, or wet food. It turns mealtime or treat time into a calming, enriching activity that reduces anxiety, boredom, and destructive behaviour while supporting oral and digestive health.

• SOOTHER:
  Designed with a raised, brush-tip pattern, the Soother is ideal for soft and liquid foods for dogs like yoghurt, purees, gravy, or wet food, and for cats like pâté, purees, broths, or wet meals. It turns treat time and mealtime into a calming, enriching activity while supporting oral health and better digestion.
  
  🏆 The LickiMat® Classic Soother™ won 1st Place in “The Your Dog Product Award” at the 2022 Your Dog Product Awards, announced January 2022.
  
  
• PLAYDATE:
  With its square-pocket texture, the Classic Playdate™ is perfect for serving chunky treats, kibble, or wet food. The shallow design reduces whisker stress while encouraging natural licking behaviour, turning mealtime into a soothing, enriching activity. By slowing eating and keeping your cat engaged, Playdate™ supports calm feeding, better digestion, and oral health.

Product Details

• Size: 20 × 20 cm / 8″ × 8″
• Material: Human-grade, food-safe TPR (thermoplastic rubber)
• Texture: Buddy™ criss-cross pattern, ideal for spreads and wet food
• Features: Lightweight, flexible slow feeder mat
• Care: Hand washable, freezer safe, microwave friendly
• Suitable for: All dogs (supervise when first introduced)

⚠️ IF YOU HAVE A TEETHING PUPPY OR A NAUGHTY DOG THAT WILL CHEW ANYTHING, PLEASE ORDER THE LICKIMAT TUFF™ -  IT IS VIRTUALLY INDESTRUCTIBLE AND ALSO DISHWASHER SAFE.